Analyst, Data Proposition YWT Marketing at MTN Nigeria

MTN Nigeria is a leading telecommunications provider in Nigeria, recognized across Africa and the Middle East. Our brand’s strong reputation allows us to attract and nurture top talent. We continuously enhance our employment offerings, focusing on more than just rewards and recognition to create a supportive and motivating work environment.

We are hiring for:

Job Title: Analyst – Data Proposition YWT, Marketing.

Job ID: 4646.
Location: Ikoyi, Lagos.
Contract Type: Full-Time.
Reports To: Manager, Proposition and Customer Insights, Teens.
Division: Marketing.

Mission

• To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the teen segment of the consumer market.
• Provide relevant and up-to-date information to aid proper decision-making within the authority limits of the brand manager.

Description

• Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
• Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
• Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
• Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
• Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
• Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
• Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN’s advantage.
• Analyze relevant best practices and provide recommendations to the segment manager, Teen.

Requirements

Education:

• First Degree in any related discipline
• Fluent in English.

Experience:
3–7 years’ experience in an area of specialization, with experience working with others

• Customer contact and understanding of consumers.
• Marketing plans, advertising materials, and product life cycle monitoring.
• Experience in the Telecommunications Industry/FMCG.

Application Closing Date

1st August, 2024.

Method of Application

Qualified candidates who are interested should:
Click here to apply