BIC® products are known and appreciated all over the world for their quality, their affordability, and their ease of use. The ballpoint pen, the pocket lighter, and the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best-known international brands, present in 3.2 million retail outlets in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.
We are hiring for:
Job Title: Sales Force Automation Specialist.
Job ID: 6619.
Location: Lagos.
Category: Sales.
Job Description
SFA (Sales Force Automation) Management in Nigeria:
- Data Owner for all Distributors Sales Reps, Retail Outlet Master, Wholesalers Mapping, and Channel Mapping.
- ASSABIL app training for salespeople and supervisors (lots of time in the field to properly train them individually).
- Technical support in case of challenges using ASSABIL by sellers.
- ASSABIL Backoffice set-up and training for distributors.
- Technical support in case of problems using ASSABIL Backoffice by distributors.
- Creation/modification/update of the customer database (POS).
- Creation/modification/update of the daily routes in ASSABIL.
- Creation/modification/update of BIC products & selling prices.
- Creation/modification/update of promotions.
- Capturing master data from multiple sources and integrating it into an operational data store for replication to other destination systems if possible.
- Manage the quality of data, consistent classification, and data-reconciliation issues. [Ex: Creating and Updating].
- Weekly/Monthly master data cleansing activities. [Ex: Weekly outlet master reconciliation report, Dormant Customer Review].
- Configure and maintain the SFA phones for sales representatives.
- Train the sales representatives and distributors.
- Provide troubleshooting support in case of issues.
- Update price lists when necessary.
- Create new products in the SFA tool.
- Create and update the sales representatives’ routes.
- Create and update questionnaires for merchandisers.
Integrity of Data:
- Ensure the integrity of all data in the Assabil.
- Secondary sales data reconciliation is done between systems & sign off at the end of each period.
- Ensure all monthly sales-related data are transmitted by distributors and are fully available in SFA by closing dates.
- Manage SFA/Assabil user logins (create, update) for the top management.
- Manage all information field operation CRM-related complaints from the end users and solve them; open a path to fast & accurate information in the database.
- Sales Reports template creation into a meaningful dashboard through Power BI.
Sales Tools Management:
- Owner of all smartphone databases: Phone IDs vs. Usernames and Phone Numbers (Excel file to be updated).
- Smartphone subscriptions provider management: data usage vs. cost per phone.
- Configuration of telephones for salespeople and supervisors.
Sales Team Bonus Calculation/Customer Year-End Rebate:
- Generate the sales team performance from Assabil and share it with the respective sales managers for alignment.
- Prepare the year-end rebate. Actual budget for payment approval based on signed trade terms.
- Manage all sales-related data. Claim from trade and sales force.
- Work with regional sales managers to ensure 100% accuracy of all sales made outside the SFA Assabil.
- Support customer service to obtain additional secondary sales data needed.
Information Reporting:
- Publish IMS sales reports for top management and the field sales team to monitor target vs. achievement, both at the area level and category-wise.
- Update the customer classification in SFA according to performance/relocation.
- Track the deployment of all POSM in the trade and provide monthly reports.
- Secondary sales targets vs. achievements for sales managers to monitor performance vs. target/category/channel/region.
- Monitor daily stock inventory in distributor, area, & region.
- Conduct customer ranking and evaluation.
Key Performance Indicators / Key Figures
- Secondary Sales Report.
- Customer daily stock inventory.
- POS sales hierarchy based on performance.
- Monitor the sales KPIs—strike rate, average basket, product, and product performance at the point of purchase.
- Sales Performance/region/channel/category.
Requirements (R = Required; D = Desired)
Simple Criteria:
- R – At least 2-3 years in a Sales Information Management System, preferably in the FMCG industry.
- R – Perfect knowledge of Microsoft operating systems, especially POWER BI.
- R- Proficiency in SFA tools, with the ability to configure and customise them according to needs. Knowledge of CRM, ERP tools, and cloud environments.
- D – Some sales experience would be beneficial.
Complex Criteria
Professional skills:
- R – Business and results-orientated with proven negotiation skills.
- R – Be able to identify new sales opportunities (new customers, new segments).
- R – Hard-working, rigorous, well organised, and able to work autonomously.
- R – Good business acumen (understanding of our business model involving different stakeholders from brand to distributors to retailers/trade to consumers).
- D – Capacity to deal with reporting and meet tight deadlines.
- D – Analytic, accurate, and quick interpretation of figures.
Personal skills:
- R – A self-starter, working under their own initiative… and a completer/finisher.
- R – Ability to analyse and provide clear recommendations.
- R – Build strong relationships with both key external and internal customers.
- R – Energy and passion for achievement of own commitments and delivering company objectives.
Previous / Professional Experience
- A minimum of 3 years of experience managing an SFA or CRM solution, with a solid understanding of business processes, and 1-2 years of experience in a Sales Information Management System, preferably in the FMCG industry.
Additional Information
- IT degree/advanced degree preferred.
- Software engineering skills.
- Architecture design, systems.
- System design/development integration.
- General database admin.
- DTS / BCP / ISQL.
- Query construction.
- Understanding of architecture/features.
- Use of WL Analyst.
- SQL, database.
- Valid driving licence.
- No direct people management.
- Speaks fluent English. Knowledge of local language(s) a plus.
- Ready to travel intensively within the assigned territory and work in the field (70% of the time).
- International mobility is a plus.
Application Closing Date
Unspecified.