Brand Manager – Remote at Releaf Earth (YC W19)

    Releaf Earth (YC W19) is pioneering Biochar Carbon Removal (BCR) technology using palm kernel shells to remove carbon from the atmosphere. We empower rural African communities while improving agricultural productivity and contributing to Net Zero Emissions. We believe in using technology to fight climate change.

    We are hiring for:

    Job Title: Brand Manager.

    Location: Nigeria (Remote/Hybrid).
    Contract Type: Full-time.

     

    Job Responsibilities

    Brand Strategy & Positioning:

    • Develop and implement a clear brand strategy that aligns with Releaf’s vision and values.
    • Manage the rebranding process to reflect the transition to a biochar and carbon credit focus.

    Campaign Management & Marketing:

    • Create and execute marketing campaigns that build awareness and engagement across platforms.
    • Monitor and optimize the performance of digital campaigns, social media, and email marketing.

    Content & Creative Direction:

    • Work closely with content creators, designers, and agencies to develop compelling brand narratives.
    • Ensure all communications and visuals are aligned with brand guidelines.

    Stakeholder Engagement & Partnerships:

    • Foster relationships with industry partners, climate organizations, and relevant influencers.
    • Lead collaborations with farmers and other key stakeholders for impactful storytelling.

    Market Research & Insights:

    • Conduct market research to stay informed of industry trends and competitors.
    • Use insights to refine brand messaging and identify new growth opportunities.

    Job Qualifications

    • Bachelor’s Degree in Marketing, Business, Communications, or a related field.
    • 3-5 years of experience in brand management, marketing, or communications.
    • Proven track record of building and scaling brands, ideally in the climate, agriculture, or sustainability sector.
    • Experience working with digital tools, including social media platforms, analytics tools, and marketing automation software.

    Key Skills:

    • Strategic Thinking: Ability to translate company goals into actionable brand strategies.
    • Creative Vision: Talent for crafting compelling narratives that resonate with diverse audiences.
    • Project Management: Skilled in managing multiple campaigns and stakeholders with attention to detail.
    • Data-Driven Approach: Proficient in using analytics to measure performance and make informed decisions.
    • Communication Skills: Excellent written and verbal communication abilities.
    • Team Collaboration: Experience working in cross-functional teams and managing external vendors.

    Preferred Skills:

    • Experience in the climate adaptation or agricultural sectors.
    • Familiarity with carbon credits or environmental certifications.
    • Knowledge of graphic design or content creation tools (e.g., Canva, Adobe Suite).

     

    Application Closing Date

    30th October, 2024.

     

    Method of Application

    Qualified candidates who are interested should send their CV to: chi@wereleaf.earth, using the job title as the subject of the mail.

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